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Photo by Richard Phibbs
It all began walking my dog, Mickey, by the Hudson River. Joined by my newest friend and neighbor, Yasmeen Hassan, I learned about Equality Now’s life-changing work to protect the human rights of women and girls around the world. As the organization’s global executive director, Yasmeen shared heartbreaking stories of the abuses women are facing across the globe. As she described the unbelievable challenges to advocate for women, I became more and more furious. In the middle of our walk, people stared as I shouted: “Why aren’t people doing more to help? What can I do to make a difference?”

It was time to change the game! That’s when ROUND + SQUARE was born. 

Working in fashion for over 20 years, I became tired of the industry’s lack of support for women’s rights. Guided by my passion to create something driven by values, I established a conscious fashion brand focused on style, substance and sustainability. Everyone loves fashion and wants to do good. Why not create beautifully designed products, through an efficient supply-chain model, using sustainable materials and methods, that allows you to support Equality Now’s brave and tireless advocacy for women and girls?

Inspired by the powerful stories of women fighting for their rights, each piece has been thoughtfully designed by me, incorporates messages of peace, prosperity and gender equality.

Henriette Ernst

Founder & Chief Creative Officer, ROUND + SQUARE


Beautifully crafted designs and superior, sustainable quality are our top priorities.

Fashion designer Henriette Ernst creates pieces through a mix of unique techniques and materials.

Each of our styles is carefully developed following the highest ethical, labor and ecological standards—steering away from unfair, slave and child labor.

Playful Communication

Our unique designs incorporate empowering and inspiring messages into beautiful pieces that effortlessly start the conversation about the issues that women and girls face around the world.

Join our social movement using the hashtag #IWEARCAUSEICARE and spread powerful messages of female empowerment while standing up for the cause.

Supply Chain

We have established an environmentally efficient supply chain method that allows you to get great style and the best value.

By selling almost exclusively online, we removed layers of unnecessary costs. As always, we are dedicated to providing you with the best quality while remaining sustainable and cost-efficient.

Embracing the Environment

We hold a high-level of responsibility towards the well-being of our planet.

ROUND+ SQUARE emphasizes the use of sustainable materials and processes by using 100% organic cotton (GOTS certified) and labels made out of recycled PET bottles.

Our suppliers use innovative methods to make a difference, such as Canepa’s Kitotex printing process that cuts down water use and toxins.

30% of Profits go to Equality Now Org*

Passionate about the work being done to advocate for women and girls around the world, ROUND + SQUARE donates 30% of sales profits to Equality Now.*

We are inspired by the organization’s work using the law to create a more just world where women and girls enjoy the same rights as men and boys.


What is GOTS - Global Organic Textile Standard?

CANEPA's SAVEtheWATER® - Kitotex process