OUR STORY.OUR VALUES.OUR WAY.
DESIGNED WITH PASSION, DRIVEN BY VALUES. |
Photo by Richard Phibbs
It all began walking my dog, Mickey, by the Hudson River. Joined by my newest friend and neighbor, Yasmeen Hassan, I learned about Equality Now’s life-changing work to protect the human rights of women and girls around the world. As the organization’s global executive director, Yasmeen shared heartbreaking stories of the abuses women are facing across the globe. As she described the unbelievable challenges to advocate for women, I became more and more furious. In the middle of our walk, people stared as I shouted: “Why aren’t people doing more to help? What can I do to make a difference?”
It was time to change the game! That’s when ROUND + SQUARE was born.
Working in fashion for over 20 years, I became tired of the industry’s lack of support for women’s rights. Guided by my passion to create something driven by values, I established a conscious fashion brand focused on style, substance and sustainability. Everyone loves fashion and wants to do good. Why not create beautifully designed products, through an efficient supply-chain model, using sustainable materials and methods, that allows you to support Equality Now’s brave and tireless advocacy for women and girls?
Inspired by the powerful stories of women fighting for their rights, each piece has been thoughtfully designed by me, incorporates messages of peace, prosperity and gender equality.
Henriette Ernst
Founder & Chief Creative Officer, ROUND + SQUARE
OUR VALUES
Values-Driven Fashion
Modern designs with superior, sustainable quality are our top priorities.
Fashion designer Henriette Ernst carefully studied and designed each of our styles following the highest ethical, labor and ecological standards—steering away from unfair, slave and child labor.
Playful Communication
Our unique designs incorporate empowering messages into fashion pieces that effortlessly start the conversation about the issues that women and girls face around the world.
Join our social movement using the hashtag #IWEARCAUSEICARE
Efficient
Supply Chain
While holding high-quality fashion standards, we have established an efficient supply chain method that allows you to get great styles at the best possible value.
By selling online, we remove layers of unnecessary costs by cutting out the middleman and bypassing the traditional wholesale process. Giving you premium quality fashion at fair prices.
Embracing the Environment
We hold a high-level of responsibility towards the well-being of our planet.
ROUND+ SQUARE emphasizes the use of sustainable materials and processes by using 100% organic cotton (GOTS certified) and labels made out of recycled PET bottles.
Our suppliers use innovative methods to make a difference, such as Canepa’s Kitotex printing process that cuts down water use and toxins.
We donate 10% of sales profits
Passionate about the work being done to advocate for women and girls around the world, ROUND + SQUARE donates 10% of sales profits to Equality Now.
We are inspired by the organization’s work using the law to create a more just world where women and girls enjoy the same rights as men and boys.
#IWEARCAUSEICARE
Here at ROUND + SQUARE, we believe that it is crucial for a modern, conscious company to give back and support a cause that is still overlooked in today’s society: equal rights for all women and girls. Which is why we donate 10% of our sales profits to Equality Now Org., a non-profit organization that uses the law to bring a more equal and just reality for women and girls around the world.
WE SUPPORT & DONATE
ADVOCATE FOR WOMEN AND GIRLS
GIVE GIRLS A
FUTURE
EQUAL RIGHTS FOR ALL
HOW WE MAKE EQUALITY REALITY: IT STARTS WITH THE LAW.
“The law is a statement of your worth by your government. Laws that treat men and women, girls and boys unequally relegate women and girls to a lower status in society. Failure to outlaw practices that harm women and girls leave them with no recourse for violations against them. The law is the way to hold your government accountable for your protection.”
Yasmeen Hassan, Global Executive Director, Equality Now Org.